How Small Businesses Can Invest in Tech Even on a Small Budget
Finding the right technology for your small business is essential for your continued success, but it’s no easy feat when you’re on a budget. And while the latest tech may seem unattainable due to the cost, there are some things you really shouldn’t be without. Data security, a website with mobile capabilities, and email are all cost-effective ways to keep your customers engaged and happy, and they can help you keep your business on track at the same time.
It’s also important to think about tech that will make your business run more smoothly. A streamlined POS system can make a big difference for both you and your customers when they’re ready to pay, whereas embracing the cloud can help you stay organized and keep track of all the little things your business entails. Technology doesn’t have to be out of reach when you have a tight budget; think carefully about what your needs are and how to fit them in with what your customers are looking for. Here are a few things to consider.
Choose a Reliable Smartphone
A new smartphone can be pricey, but it’s worth the investment if you want to continue running your business on the go. Look for a smartphone that’s reliable and comes with the features you need to boost the success of your business. If you’re interested in an iPhone, you’ll find that the iPhone 11 comes with professional-quality camera features, machine learning capabilities, and a battery that can last for several hours with consistent usage. Or, if you like Android phones, the Samsung Galaxy S10 is also known for having a great camera, as well as a speedy processor.
Find the Right Payment System
The right payment system will not only help your customers pay quickly and efficiently, but it will also keep their data safe. Look for a system that is portable, so you can assist customers on the go when you’re at conventions or events. With Stripe, for instance, you can start accepting payments right away and track them easily on the system’s interface.
Dropshipping is a great way to boost your sales, since it doesn’t require a large investment. You can choose from tons of items — from makeup to pet supplies to phone accessories — and sell these to your customers with direct shipping, so you won’t have to keep inventory on hand. This will prevent you from having to pay for a storage space and will allow you to test out the waters when it comes to new products without setting aside money for a large order.
You may not think of email when you think of the “latest technology,” but it can be a highly useful tool when it comes to keeping communication open with your customers and marketing. Because so many people use email every day — and because you can use it in so many formats, making it easy to access — it’s been successful for years. An easy way to get started is to find a reliable hosting service, then start building an email list by asking your customers to sign up. Then you can prepare a marketing plan, such as a weekly newsletter that will keep everyone in the loop about what’s new and exciting in your company.
3D printing has done a lot for companies in recent years. Depending on your business, you could benefit from having the ability to create products and tools in-house. Because you’ll be able to test out the finished product before your customers even see it, you can ensure that it’s the right move for you without spending a ton of money. 3D printing can also allow you to customize your products, which will give you a leg up on the competition.
Finding the right technology for your business is crucial to ensure that your customers have everything they need and that you’re able to maintain success. Not only that, but it can also help you save money in the long run, so even if you have to make an initial investment, it will pay off in the end. Do a little research to figure out which pieces of tech make the most sense for you.
This article was written by Gloria Martinez from WomenLed. Check out their website for more great articles!