First Step in Taking Your Technology Product to Market

You had an idea for a technology product. You had saved money to build it, you had friends and family help you fund it, or you were lucky enough to get an investor to invest in it. You contacted several development companies and picked the one that had the cheapest rate you could afford. You spent six months developing the product, putting in features to solve all pain-points that you identified. You got the product launched and realized that you have no more funds, little traction if any, and your target customer doesn’t care about half of the features in the product. Does any of this sound familiar?

This story is not of fiction, but a true depiction of many businesses’ and entrepreneurs’ stories. We hear about them in about 80% of first interviews with new potential clients. The story is so popular, we’ve decided it’s time to write this post about it. We try to answer the question of how this keeps happening, and how to prevent it?

When it comes to new product development, many businesses and entrepreneurs tend to shop around to development firms to make their ideas a reality. Many software development companies offer full-featured development of these ideas right out the gate. They sell the idea that you can get the project fully completed at a low-cut rate. “This is awesome,” some would say, but is it truly the right first step? Whether it’s a lack of experience in product development or a focus on getting a large development contract, this “offer” has created trust issues within the industry that is hard to crack. At the end of product delivery, many are finding they aren’t getting the results they expected. Let’s face it, a development firm is simply a service to develop whatever you want. It’s order-taking in the grand scheme of things, which is a disservice to you in the long run. You don’t need order takers, you need a firm that enhances your ideas and uses their experience to guide you through the product development life-cycle.

If you were to go into surgery, would you tell the surgeon what and how you want the surgery to be performed? Probably not. Therefore, why ask a development firm to build your idea the way you believe it should be built, or better yet, ask them how they think it should be built when their core competency is in the delivery and not in the enhancement of client ideas.

Using a software consultancy is the right, first step. They take your technology product and run it through its paces prior to writing a single line of code and racking up the development bill. Whether the product is customer facing or for internal business use, it is the software consultant who analyzes how the product will affect your business goals, and provide guidance throughout the process. Discussions of future roadmaps, markets, etc., are all part of the conversation that leads to exactly how your product will be built and what technologies should be implemented to meet your business requirements for today and tomorrow.

At Grata Software, we’ve seen many new customers show us their ideas, and the translations of those ideas into minimal viable products or final products developed by either their off-shore firms or on-shore, cut-rate development firms. The products are riddled with glitches, security holes and are unable to scale their customer base without significant investments in hardware.

That’s why we’ve put together our own framework to analyze, advise, architect, implement and manage our clients’ product ideas no matter if it is a new concept or an existing product that is in need of growth and scalability. As a software consultancy, we focus on the business today and the future, building partnerships to ensure a long-lasting relationship throughout the life of the product.

To conclude my point, if you have a technology product that needs development, get a software consultant from the beginning. This will save you time and money in the long run. If you have a product that is currently operational, get a software consulting firm to analyze the product to make sure it will deliver the results that were initially intended.

As I mentioned, we’ve seen our fair share of products that were hanging by a proverbial thread, and some that would never reach their intended goal because they didn’t have the right implementations in place. If you have a technology product idea or you’d like us to assess your current technology product, feel free to request a free assessment from Grata Software by emailing or calling 321-236-0011.

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Rey Ortega
Rey Ortega

I'm a passionate creator of technologies for businesses. After years of leading software teams & delivering products to market, I founded Grata Software, a software consultancy, that helps businesses innovate and build disruptive products on cloud platforms. At Grata, I am the CEO & Head Solutions Architect.